Page 2 - May/June 2022 Outdoor Oklahoma

PANORAMAS

Nearly three years ago, an exciting initia- “look” using colors, imagery, typefaces and
tive bubbled up in ODWC’s strategic planning more. We are so proud to serve all Oklahomans,
process: unifying and updating the Oklahoma and I am confident this effort demonstrates the

Department of Wildlife Conservation’s brand. great respect we have for our wildlife resources
It seemed simple enough when written in a few and our outdoor-loving constituents.
lines in the strategic plan. But the execution was We didn’t make any of these choices in a
far from simple. rush, and we are not going to implement it in
J.D. Strong Lasting about eight months, the project was a rush, either. Many things can be done with a

as challenging few keystrokes, such as changing the website
as it was reward- or social media profiles. Others are going to
ing. The result- take some time to reflect the new branding, like

ing effort, with a all the boundary signs on the back-40 of wild-
new logo as its life management areas. Much of it will happen
centerpiece, has through attrition, such that any expense would
been met with have been necessary anyway.

an overwhelmingly positive response. When I see our new symbol and reflect
We launched this project with a select on the hard-working men and women it rep-
team of highly skilled and motivated ODWC resents, I feel a great sense of pride. I hope
employees from across the state to lead us you are as proud of our new look as we are,

through the process. This committee under- because “we are YOUR Oklahoma Department
took an extensive search for an expert partner of Wildlife Conservation!”
to help guide us through. After a competitive
bidding process, we landed with Idea Ranch,

a Tulsa business with a large outdoor-oriented
clientele nationwide.
Through extensive surveys and focus groups,
Idea Ranch helped us determine that ODWC

didn’t have the brand recognition we’d hoped J.D. Strong, Director
for, and it was a good time to streamline and
modernize the brand to reflect the full mission
of the agency.

While the logo gets most of the attention,
a brand is made up of so much more. This
new branding allows us to present a consistent

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